Björn is the CEO of Zmarta Group and joined the company in September 2013. Prior to this, he was the CEO of Webguidepartner, CFO at Highlight Media and Group Controller at Modern Times Group (MTG). He has also worked at TDC Song, Icon Medialab and Metso, and has studied Business Administration at Mid Sweden University.



Joakim is Zmarta Group’s CFO. He joined the company in October 2013 and was previously a management consultant with L.E.K. Consulting in London, where he was a strategy and M&A advisor to private equity funds and blue-chip corporates. He has a background with Klarna, the digital payments company, and holds a degree in Business and Economics from the Stockholm School of Economics.


Business Expansion Director

Marie is Zmarta Group’s Business Expansion Director since February 2017. She and her team are responsible for M&A, Business Development and Geographical Expansion. Prior to working at Zmarta Group, she had different areas of responsibilities at MTG; e.g. M&A Integration and Corporate Development as well as roles like Head of New Ventures and Business Development manager. Marie has also worked as strategy and management consultant for McKinsey & Company.



Per is Zmarta Group’s COO and joined the company in 2005. Having been with the company for more than ten years, he has been a key force in taking it from a local loan broker to an international financial technology company. Per has a background at Genevad Cellular and Nibe, and holds a degree in Business Economics from the University of Halmstad.



Christofer is the CTO of Zmarta Group and joined the company in June 2014. He most recently served as the CTO of the Nordic e-commerce house CDON Group (today known as Qliro Group) for seven years. He has a degree in Computer Science from the University of Lund.



Christina is the CHRO of Zmarta Group that she joined in February 2015. She was formerly the Group HR Director of Lindab, a listed global construction company, and has a long experience from senior HR positions at IKEA and other international companies. Christina holds a Bachelor’s degree from the University of Lund.


CMO – PR Contact

Mattias is the CMO of Zmarta Group and joined the company in May 2014. He earlier worked at Ticketmaster and has, among other things, worked at TradeDoubler and Canal+, now called C More Entertainment. He holds a Bachelor’s degree from Stockholm University. Mattias is also the group’s contact person for PR related errands.