The business idea

Zmarta Group offers a range of services within consumer finance, with a focus on personal loan, insurance and electricity brokerage. We offer our partners – primarily banks, insurance companies and electricity providers – a cost-efficient and credible marketing channel.

Targeting Northern Europe, we operate multiple brands in multiple markets to enable us to cater for different consumer niches.

We deliver outstanding value for our customers and partners by offering a first class consumer-friendly experience both online and offline.

We do this through our great employees, our never-ending quest for operational excellence, and our industry-leading digital innovation mindset and financial technology platform.