Gustav is Zmarta Group’s CEO and joined the company in February 2019. Gustav has +10 years of experience from the telecom industry in roles as CCO & Commercial Director, and has worked for Tele2, Telia and Com Hem in Sweden and Denmark. Gustav holds a M.Sc. in Industrial Engineering and Management from Linköping University.



Erik joined the company in May 2018 and was appointed as Group CFO in January 2019. Erik has a background in Corporate Finance from PwC with extensive experience from advising both private equity firms and corporates. He has also worked as Interim CFO for a listed technology company. Erik holds a M.Sc. in Business and Economics from the Stockholm School of Economics.


MD Sweden & Interim Business Expansion Director

Per is Zmarta Group’s MD in Sweden (and Interim Business Expansion Director) and joined the company in 2005. Having been with the company for more than ten years, he has been a key force in taking it from a local loan broker to an international financial technology company. Per has a background at Genevad Cellular and Nibe, and holds a degree in Business Economics from the University of Halmstad.


MD Norway

Magnus joined the company in the spring of 2017. He has a long experience from retail banking on an international level, and a background with Nordea and Swedbank, working with customer communication, sales and strategy. Magnus holds degrees from Lund University and School of Economics and Management.


MD Finland

Tuomas joined the company in March 2016. He was previously Finnish Country Manager for international bank Bigbank AS and has wide experience in banking and consumer finance from various senior and director positions in e.g. Ferratum Group, Santander and GE Money. Tuomas holds a Bachelor’s degree in Business Administration.


MD Insplanet

Tomas is the Managing Director of Insplanet and joined the company in 2011. Previous work experience includes CFO at Opus Group, Corporate Finance at Nordea Bank and Leveraged Finance at the Royal Bank of Scotland. Tomas holds a Bachelor’s degree from the London School of Economics and Political Science (LSE).



Christina is the CHRO of Zmarta Group that she joined in February 2015. She was formerly the Group HR Director of Lindab, a listed global construction company, and has a long experience from senior HR positions at IKEA and other international companies. Christina holds a Bachelor’s degree from the University of Lund.



Mattias is the CMO of Zmarta Group and joined the company in May 2014. He earlier worked at Ticketmaster and has, among other things, worked at TradeDoubler and Canal+, now called C More Entertainment. He holds a Bachelor’s degree from Stockholm University. Mattias is also the group’s contact person for PR related errands.



Maria is the group CTO and joined the company in 2018, moving on from the role as CTO at Prisjakt. She has previously worked as CEO of a harware company, and has experience from varius key roles at IKEA. Maria has a Bachelor’s degree in Informatics from the University of Lund. Read an interview with Maria here.